Digital Marketing campaigns

Gift Fit Campaign

A Black Friday promotion for the launch of the new LA Fitness Gift cards.

The idea of a gift card to the gym can be a hard sell, when not wanting to body shame or control a loved one. The offer provided was a $20 gift card with a purchase, therefore I focused the campaign strategy on the idea of sharing the lifestyle, Gifting Fit instead of just Getting Fit.

Gift Fit Email

+ Adobe Illustrator

+ Adobe After Effects

+ Adobe Dreamweaver

Mental Illness Awareness week

I headed this campaign, in which LA Fitness partnered with NAMI (National Alliance on Mental Illness) to promote Mental Illness Awareness Week.

The campaign was promoted across social media, blog and podcast. I created a fun light-hearted design for the often heavy and difficult topic of mental illness which was printed on T-shirts for the awareness walk with NAMI. I worked closely to collect quotes and stories from members and create an open dialogue for discussing mental health. We highlighted the many ways exercise can support and strengthen mental health utilizing the green color of the mental health ribbon and the #curestigma campaign from NAMI.

The campaign led to an outpouring of positive sentiment and support, especially the very personal stories we were able to include. I collected and tracked an increase in followers and positive engagement. NAMI also saw an increase in referrals directly from the partnership.

Mental Health AWARENESS Month

LA Fitness partnered again with NAMI for Mental Health Awareness Month across all social media channels.

I created our campaign strategy, including the 7 posts for the first week highlighting the below words, with corresponding amenities that LA Fitness offers, which may help combat mental illness. I also provided style reference for the photography used. The images are designed to tie together across the Instagram layout and website, but also work as individual posts.

LA Fitness Living Healthy podcast episodes and blog posts was promoted across all channels. I collected and tracked an increase in followers and overall positive engagement.

+ Adobe Photoshop

HIIT Email Giveaway

Giveaway email series for the launch of HIIT by LAF. Email design includes a mock-up preview design and HTML coded email.

HIIT Triathlon Email

Father’s Day TRX Giveaway

HIIT July Giveaway Email

Spring Giveaway Social Media and mobile app banner designs:

Offer Email mock-ups

Email mock-up designs for presentation to upper level management.

“We Want You Back” Email Design Mock-Ups

Email mock-up designs for presentation to upper level management.

Fit For Black Friday

Black Friday Campaign various digital ad sizes: Email layout, web banner, mobile app banner, social media post.