Need: A logo design for an online workout group with a retro look, plus for tabs for different categories. Target audience is middle-aged women.

Design includes small favicon, social media logo tile, category tiles and Facebook header image. Colors for each category are incorporated into the main logo design, with a secondary single-color logo design.

Need: A colorful design that will stand out as a small tile across podcast applications. The design should feel fun and lighthearted with and emphasis on general health.

I chose the stylized apple to represent health and used the yellow and blue colors of the LA Fitness logo.

+ Adobe Illustrator

First round of designs:

For the final design, version 2 was used with a small edit. I added the word “Rebel” and made the design a bit more feminine:

updating the app icon for la fitness

A simplified redesign for the LA Fitness app icon, bold and highly visible at a small size and when viewed with other icons.