Social Media Strategy
I use Later to schedule posts and link to blog posts, websites or class information. Reposts and personal stories engage and connect our audience. I track growth, ad conversions and various analytics in order to optimize our content.
I refer to research and data for length of text and timing of posts, use of hashtags and other relevant social media approaches.
Infographics
I research various topics to create value for our audience with hand-drawn infographics and engaging posts on @beachcitiesmidwifery.
A post to illustrate the concept of “microchimerism” (Click image for post info).
A fun New Years Eve post
A simple infographic with more information in the text body.
I updated the accent font in this post.
Multi-post Infographics
Illustrations
Original illustrations keep clients up-to-date on class times and information. I also post stories with a full schedule of classes.
This series of class posts has brought many new sign-ups including people who were not already patients at Beach Cities Midwifery.
social media posts for LA Fitness
Utilizing color and typography, I created a consistent style for social media posts, which allows for brand recognition. Simple animations, hand-drawn infographics and short quotes create a unique and recognizable style. These images are designed to be eye-catching on a page filled with content from different brands.
Esporta instagram page layout
Instagram page layout including style guide for fonts and colors for the launch of the new Esporta Fitness brand.
